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What can gift and loyalty cards do for you?
Drive more business! Check out these statistics!
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GIFT CARDS |
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85% of gift cardholders never spend the full value of their card |
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Gift cards are projected to reach $85 BILLION in sales in 2007 |
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Gift cards are only second to clothing ($98 billion market) |
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The average adult will own five gift cards in 2007 |
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60% spend more than the initial value of their card |
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Half of U.S. consumers used gift cards in 2006 |
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99% of all gift and loyalty card programs have transactions fees. Performance Group has teamed up with two industry leaders that charge NO transaction fees! |
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LOYALTY CARDS |
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Consumer spending is 46% higher with companies that offer loyalty card programs |
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Companies can increase revenues by nearly 50% by retaining only 5% of their customer base |
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Loyalty cards reward your best customers (repeat clients) |
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Loyalty cards programs help to ensure repeat business |
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Loyalty cards are like having a billboard in your wallet |
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Why switch to "stored value" cards?
Gift cards are an excellent way of enhancing your retail image, but you may not be aware of the many other ways that gift cards are impacting the way consumers shop. Here are a few facts for you to consider:
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Merchants who switch to gift cards typically experience a 40% increase in gift sales.  |
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40 percent of consumers list gift cards/certificates as their preferred gif to receive…more than all other categories. |
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Gift cards are one of the most popular gifts to give, second only to clothing |
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In 2004, gift cards usage increased by 32.35%, and on average consumers spent $200 or more on gift cards, an increase of $61 over prior year |
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In 70% of purchases where a gift card is used, consumers spend more than the total amount on the gift card |
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28% of gift card-holders take two or more trips to the store to use up or exceed the value on a gift card |
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Nearly one-half (45%) of U. S. consumers used a gift card during the past year |
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The majority of major retailers cite “convenience to customers” and “increasing sales” as the top two reasons for offering gift cards |
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Sources: FDC Profile of the US Electronic Gift Card Market, Standard Register’s Third National Consumer and Retailer of Gift Card Usage Survey, and a recent study conducted by Berrier Associates |
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8936 J Street, Omaha, NE 68127
(402) 896-9400 • (800) 913-9015
Fax 402-896-9308
EMAIL OFFICE MANAGER
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5427 Johnson Drive, Suite 138
Mission, KS 66205
913-262-0064 • Fax 913-262-8871
EMAIL OFFICE MANAGER
© 2007, Performance Group, Inc.
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