Many companies are adopting targeted communication programs customized to specific groups of people offering higher response rates than standard "mass mailings."

	24.5% increase in order sizes
	31.6% increase in overalll profits
	33.9% increase in order response time
	36% increase in response rate
	47% increase in repeat orders

Variable information methods include:

	Mail merge functions Inserts new name, address and salutation from one document to the next
	Customization Uses a database of names but with multiple templates. The database is divided into groups, each of which gets a different version of the document.

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	Customer benefits of variable data printing include:
	Personalizes print materials using on-line database information improving response rates, repeat orders and profits.
	Allows materials to be sent to different markets via internet, easing cost to mail.

Digital full-color printing is the logical answer to emerging requirements for short-run, full-color printed business documents.
With Digital Printing you print directly from an electronic file, which means you can change the graphics and text with every revolution of the machine; and your printed product can be personalized. Use of variable data and images or personalizing is guaranteed to catch your customers' eyes and more importantly, create a special feeling.
Fast turnaround has now become the norm.  Customers expect lightning speed to meet their demands. If we receive a correct file we can have your print job ready to go usually within 24 hours!

Performance Group can print your project on the Kodak NexPress 2100 or Xerox iGen3 -- two of the highest-quality digital presses available anywhere. Either press affords crisp definiton and vibrant color, front and back, no matter what quantity you need.

Two time- and profit-killers have been removed through the digital offset printing process -- plates and film. On short runs (1000 or less), the cost can be dramatically less than conventional offset printing.
For versatility (variable data), speed, lower cost and quality nothing competes with Digital Offset Printing. Besides, who wants to order 1000 of something when all you need is 250, 50, 20 or even just one? With digital printing output, you get first generation copy that has never been cut up, pasted down or photographed. The design and layout of your printed piece is reproducible each time -- exactly as you created it.
Plus, you get high quality reproduction in digital graphic short-run quantities

	Quantities less than 1,000
	Good quality on a tight budget
	Quick turnaround times

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